KWMK Design

A new line from Kate Moss and Topshop comes to Nordstrom. Our goal was to create buzz and excitement around the launch through online, print and environmental graphics. My role included concept and design for these pieces.

The online experience featured videos, a lookbook, and editorial imagery of Kate Moss. It was updated weekly with additional content and a countdown clock to create anticipation of the launch.

The environmental piece was an 8 story projection that cycled through editorial imagery which also included a countdown clock to when the collection would become available.

Responsive layout and design

This catalog was created for the Nordstrom Anniversary Sale. My role was concept and design. It also included multiple digital versions of the stories which I also designed.

This was a concept design for a landing page featuring editorial content, style ideas, videos and selling features for the Topshop brand on the Nordstrom site. My role was concept and design.

Responsive web design

This was a responsive digital design created for the Nordstrom Anniversary Sale. It was part of the Style Hub, a section created to showcase editorial selling stories.

Beauty VIP for Nordstrom

Beauty VIP [Very Important Products] was a campaign where customers could vote on the best products throughout the beauty spectrum. It included an in-store presence, and an online experience. My role was to create a logo, an online piece, and in-store signage. 

Pop-in at Nordstrom is a temporary shop curated by Olivia Kim. It changes monthly and brings unique merchandise and vendors to the Nordstrom customer. It's creative includes a temporary shop in 8 locations, an online experience, window displays and printed collateral.

Pop-in: 4U
Pop-in:4U was the shop created during the holiday season. Olivia's vision was to create an environment that was in complete contrast with the rest of the holiday decor that filled the store during this time. The shop included an array of merchandise ranging from a chicken purse, to bugs in vials, to a Fiat. My role included concept and design of online experience, printed collateral, bag design, and vine videos.

We Like Your Style

The "We Like Your Style" campaign was designed to capture the street style of local Calgarians, as well as get to know the community through some of it's residents. The campaign creative spread across multiple mediums including bus shelters, train wraps, online ads, printed collateral, events and a robust online experience. My role including concept and design for the online piece, as well as all of the out of home marketing - including bus wraps, transit shelters, posters, and billboards.

Experience your Beauty was a campaign that used social influencers as spokes people for the Beauty Stylist service at Nordstrom. It included a nail artists, fashion and food bloggers, a DJ, and a DYI queen. Each influencer got their own page and created custom content, exclusive to Nordstrom.

Beauty Concierge

The Beauty Concierge was design in conjunction with the Experience your Beauty campaign as a place where editorial content could live.

My role was concept and design.

2 ideas for curating and presenting blog content for Nordstrom.

This piece was an online experience for Nordstrom that featured the new line of Alexis Bittar jewelry.

My role was concept and design.

Chronus is a mentoring software designed to foster learning and shorten time to competency through mentoring, coaching, and training.

My role was user flow, site design, and icon creation.

New email concept for long form editorial emails

Role: Campaign design lead for print and digital pieces.

New Savvy was a branding campaign for the Savvy department at Nordstrom. Our goal was to attract a younger customer through less expensive and more fashion forward merchandise. The creative included a redesign of the in-store experience as well as printed collateral and window displays. My role was the concept and design of the printed collateral and in-store graphics.

This campaign launched Topshop at Nordstrom through co-branded creative including printed collateral, signage, logo creation, online presence, and magazine ads. My role included concept and design of printed collateral, magazine ads and site experience.
 

The fragrance finder was designed to help customers find fragrances that were either similar to ones they already liked, or fell within various fragrance notes. It also included an editorial piece with tips, and commonly asked  questions.

My role was concept and design.

Role: Design

This report celebrated the University of Washington 100 year anniversary. It featured both current and historical imagery.

My role was design.
 

Launching directly after the holidays, this guide was developed for vacation bound Nordstrom customers.

It was designed to showcase merchandise across multiple divisions. The concept of destinations allowed the product to be as diverse in style as the locations they lived within.

My role was concept, design and photo direction.

This piece was the cover to the fall catalog for the Professional and Continuing Education Program at the University of Washington. My role was concept and design.

This piece showcased the happenings in the University of Washington Educational Outreach program in 2013.

My role was design.

Discover What's Next

This campaign was based on the tagline "Discover What's Next" and featured words or abbreviations behind it, that could apply to the tagline. It included bus ads and banner ads.

My role was design.

This brochure was designed to advertise evening courses at the University of Washington that were needed to complete your undergraduate degree. My role was design.

NELA® is a not-for-profit student loan guarantor that administers loans issued under the Federal Family Education Loan Program, primarily for students and parents in the Pacific Northwest.

My role was concept and design.

The goal of this project was to create unique and interesting spreads that only included a few items, and appealed to the younger more fashion forward customer.

My role was concept and design.

The Men's Wear to Work Style Guide was an online experience for Nordstrom that featured 9 items multiple ways. It was design to educate the male customer that a few items could go a long way.

My role was concept, design and photo direction.

NELA® is a not-for-profit student loan guarantor that administers loans issued under the Federal Family Education Loan Program, primarily for students and parents in the Pacific Northwest.

Paying for College was their annual publication that went through various stages of the student loan process, how to obtain financial aid and best practices when borrowing money for college. It was 36 pages in length and printed on a web press.

My role was concept and design.

Catalog design.

Monday Through Sunday

This trend guide featured 5 key pieces that could take you from Monday through Sunday.

My role was concept, design and photo direction.

The Encore trend guide featured plus-size fashion, curated by the buying team shown on the intro slide. My role included concept, design and photo direction.

A series of printed pieces detailing services available at the Nordstrom Spa.

My role was design.

Valentine's Day card included velum envelope and insert.

Holiday gift cards included pop-up box.

My role was concept and design.
 

Print collateral going out to premier Nordstrom customers inviting them to the Designer Preview Event. Methods used: foil stamp, blind deboss, 4 color artwork, layering of velum sheets and custom label.

My role was concept and design.
 

This was an invite to a fashion event and the collateral that went with it. It included invite, hang tags, bag insert and program.

My role was design.

This site was created for Chef Scott Smith. My role was design and development.

The Inn at Langley, a luxury hotel & spa located on Whidbey Island offers premier lodging & accommodations in Washington State.

My role included concept and design.

Good to be Green was a company that focused on green building techniques and products. This project included a brochure and business cards.

My role was concept and design.

Sterling Gemological Services is an independent Certified Gemologist Appraiser Firm in the Northwest. The book "Gems from A to Z" features stones starting from the letter A through the letter Z.

The book is perfect bound, has a foiled color and was printed off-set.

My role was concept and design.